Twenty years in the development, this customer-centric sales training prgram put the focus on the customer's needs at the center of the sales process.

Participants will practice useful and effective techniques for customer-oriented selling, leading to increased revenue and rewards:

• Determining the customer's objectives and situation factors
• Using key customer-focused communication skills
• Using pre- and post-call analysis to learn from each sales call
• Implementing the proven 4-phase customer focused sales process
• Handling obstacles without feeling uncomfortable or confrontational

This program is delivered in a classroom setting.